European Union trade mark filing support

Review the unitary EU trade mark route, clearance, goods and services, examination and use planning.

Key point: an EU trade mark is a unitary right. It can be efficient for an EU-wide plan, while its broad reach makes earlier-right review particularly important.

Review before filing

• Whether the sign is sufficiently distinctive.
• Earlier rights across relevant EU and national databases.
• Whether the goods/services match the commercial plan.
• Future territory of use and evidence management.
• Whether a national filing combination is more suitable.

Filing is not registration

EUIPO states that completing the application and paying the fee does not guarantee registration. A sound strategy should account for clearance, absolute grounds and possible opposition.

Official reference

EUIPO — Apply for an EUTM.